The Cincinnati Bengals & The American Heart Association

 

Role: Creative Associate

 

Team: Rasor Marketing Communications

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To promote awareness of heart disease in women, the Cincinnati American Heart Association asked Rasor Marketing Communications to execute a takeover at the Bengals vs Steelers game. Our team developed a series of messaging specific to Cincinnati Bengals vernacular, leveraging an age-old NFL rivalry to promote the fight against heart disease. The campaign extended to billboards, online and print ads, flyers, and environmental graphics. And free Bengals tickets for yours truly.